Smartphone searches take up a full 29% of search traffic, and are an ever expanding market as more people move into on the go searches. Many sites have simply not adjusted to this huge market, essentially cutting off a huge possibility for profit. Search engines like Google and Bing are constantly adjusting and updating to meet the needs of their users, and Google have recently tested a new set of features aimed at improving mobile sites, which may affect your eCommerce business significantly.
Having tried out positive reinforcement by attaching ‘Mobile Friendly’ tags to sites optimised for mobile viewing, Google have just run tests indicating the use of more negative labelling. We’ve recently seen the site run ‘Slow to Load’ labels next to certain websites in mobile search results, which can has the effect of sending potential viewers elsewhere.
At eTailThis, we’ve expected changes like this, and optimise all of our client sites to suit mobile users to make sure that our clients don’t miss out on any potential sales. We’ve brought you this guide to changing up your business’ website and SEO strategy to accommodate for mobile users.
Optimising your website’s performance for mobile search
The most basic thing to consider in optimising a site for mobile is the huge difference between the dimensions of a mobile screen and those of an actual computer. It’s not possible to fully display standard pages on a smartphone, and you need to change your site up to make sure that those viewing your site get a convenient and easy user journey.
Many sites try to display a full page on a smartphone screen, meaning that viewers have to constantly zoom in and zoom out to read the site – not an enjoyable experience for anyone. A properly optimised mobile site presents pages in a way which doesn’t demand extra effort, letting viewers see exactly what they need no matter what size of screen they’re using.
At eTailThis, we’ve found that the best solution is to create sites using a dynamic design, with every user getting the same information automatically reordered to a size which suits whatever screen they’re using. This kind of optimisation gives your customers the best possible experience, meaning that you’ll see improved conversion rates and can start tapping into that vital 29% of the market.
While Google’s use of the ‘Slow to Load’ label was just a test this time, it clearly indicates the direction that the company is planning on taking with mobile users. If you want to maximise profits and improve your search rankings, get ahead of the curve on mobile optimisation, and build a site which actually helps your potential eCommerce customers.