Since the launch of Siri with Apple’s iPhone 4S in 2011, voice based searches have become a major part of search engine operations. With 55% of teenagers and 41% of adults claiming to use voice searching once a day in an October 2014 study from Northstar, the rise of voice searching is really not something which SEO marketers can afford to ignore. At eTailThis, we make sure to stay ahead of the curve, providing our clients with the only complete eCommerce solution out there, so we’ve brought you this page to explain how voice searching can affect your business and how to adjust your SEO techniques to benefit from this new side of the market.
Whether it’s Siri, Google Voice or Microsoft’s Cortana, the technology for voice searching all works in a fairly standard way, transforming spoken phrases into text for searches. The one big difference between voice search and standard search patterns is what’s being said. People don’t type the way they talk, normally compressing what they want to find into a short phrase. With voice search based entirely on what people say, you’ll find search queries increasing in size and complexity, meaning that an exclusively keyword based strategy just isn’t good enough.
How to improve search rankings for voice search
Search algorithms have changed significantly over the years, with the creation of semantic searches eliminating the possibility of shooting to the top of the rankings by using keyword packed pieces with no real substance. To optimise your SEO success and rankings, you can use the lessons learned from this change and create content which works with the rise of voice searching.
Content based around keywords is now completely outdated, and should be entirely replaced by meaningful, properly optimised pieces. Rather than worrying about matching the exact phrases people landing on your site are searching for, your eCommerce business should create content which addresses exactly what your business and individual pages are about.
You’re not going to be able to create content which flows smoothly if you try to include long phrases just to match a search query: voice search terms like ‘where can I find local electronics businesses’ stick out in a bad way. Make sure that your content reflects what your company is about, and you’ll benefit from the rise of voice searching.