The Best Digital Marketing Strategies

Digital Marketing Overview from eTailThis


Digital marketing is a fundamental part of selling online in the modern day. You can’t simply expect customers to come to you, and have to be actively engaging with potential purchasers to get the best returns possible. At eTailThis we have over a decade of experience when it comes to digital marketing strategies, having worked for a varied range of clients from hotel chains to law firms. We know exactly how to achieve the goals that you’re trying to reach, whether you want your site to become more visible in the marketplace, improve conversion rates or anything else.

We offer completely customised digital marketing strategies so that you can choose which areas to focus on, and we’ve brought you this page to introduce you to some of the different digital marketing options that we offer at eTailThis. Regardless of which sector of the market you operate in, you can see drastically improved profitability and return on investment with a well thought out digital marketing strategy.

The digital marketing world consistently grows year on year, with more and more businesses realising just how effective it can be. Over half of marketers planned an increased digital marketing budget going into 2015, with email marketing, social media and Search Engine Optimisation (SEO) being particular areas for growth.

How eTailThis can support your digital marketing strategy

Over the years, eTailThis has proven to be a market leader in digital marketing, with success in a huge range of market sectors across the world. We are certified Google Partners, with demonstrated expertise in managing online advertising campaigns, improving profits and search rankings for our clients.

eTailThis was designed to offer the world’s first comprehensive solution for online sales, covering three distinct sections of the market in a way that no other company has been able to. Digital Marketing is one of our three main areas, backed up with an eCommerce system built for unmatched convenience and a Product Data feed that offers complete information about practically every item sold in the IT and office supplies sector.

Whether you’re looking for a complete solution for online sales or want one specific part of our offering, eTailThis is truly the best choice for planning a digital marketing strategy.

Maximise Your Online Visibility


Pay Per Click Marketing (PPC)

Pay Per Click advertising (PPC) is one of the most commonly used and most frequently misunderstood parts of online sales. By creating paid adverts to show up in search results and on targeted websites, you can bring in a huge amount of potential business. eTailThis are Google Partner certified experts in managing PPC campaigns to get the results that you want for you business.

Search Engine Optimisation (SEO)

Search Engine Optimisation is a vital part of online marketing. The majority of new customers initially reach sites through search engines like Google and Bing. SEO is essentially about placing your site higher up the search listings for relevant terms, bringing in visitors interested in your services. eTailThis offers a complete SEO package, from site design to content creation and external link building.


Content Creation

Creating custom content is a major part of improving site ranking and customer conversion rates. At eTailThis we have a decade of experience in creating high quality custom content to improve the search rankings of our clients, from hotel chains to cosmetic surgeons and high end fashion stores. We can create text and visual- based content to improve any company’s visibility and sales.

Creating a complete Digital Marketing Strategy


Digital Marketing strategies vary hugely depending on exactly what a business wants to achieve. The above three elements should figure in any complete online marketing strategy on some level, being vital parts of reaching customers and ensuring that they end up making a purchase. Check out our individual pages and you’ll find some comprehensive information about how PPC advertising, SEO and content creation can bring your company to the top of the market.

Along with these three sectors, digital marketing has a number of other factors which we’ll explain next.

When you hire eTailThis to create a digital marketing strategy, the very first step is to determine exactly what your brand is about and where your unique selling points lie. By establishing your brand identity, we’ll be able to work out where your current digital strategy can be improved, and consult with you about how you want to proceed.

Our overviews are always based around statistics, from your visibility in the keywords that your site should be showing up for to your site’s reputation, conversion rates and more. Essentially, we will give you a picture of where things are going wrong and suggest ways to fix problems and bring your site to the top of relevant search rankings, drive away unwanted clicks from those accessing your site in error, and ensure that more visitors end up making a purchase.

eTailThis is the best choice for improving your digital marketing, as we understand exactly how to bring any site to the top of the market. Contact us today to find out exactly how we can help your business succeed in the market.

Combine Paid Advertising & SEO For Maximum Results


Link Building

Link building is one of the more difficult parts of digital marketing for an individual to succeed in, and that’s where the experience and proven success of eTailThis can help you. Our expert link building service offers unique pieces of content to influential sites, building the reputation of your business and helping you to reduce PPC marketing costs.

Integration with Shopping Channels

By listing your products on online shopping sites like Amazon Marketplace and Google Shopping, you’ll be able to reach a huge new audience, improving sales and visibility in the market. The eTailThis eCommerce system was built with the option to easily integrate your product listings with those on major shopping channels so that you can sell to a totally new market.


Improving Conversion Rates

A conversion rate is the percentage of visitors to your site who end up performing an action that brings value to your business, whether that’s signing up for a newsletter, making a purchase or something else. To maximise conversion rates, eTailThis can create your business a site that appeals to those actively looking for the services you provide, while stopping irrelevant traffic by optimising your site’s content.

Digital Marketing Services For Retailers


Inbound Marketing

Digital marketing opens up entirely new ways to sell your products, and inbound marketing is one of the most important strategies to focus on. By bringing customers in organically rather than going out of your way to advertise as you would offline, you’ll be able to target potential customers who are actually interested in your services, improving sales while drastically cutting expenditure. Here at eTailThis we can create a complete inbound marketing strategy that works how you want it to.

Social Media Marketing

We at eTailThis run high quality social media pages for a variety of clients, keeping potential customers interested in their services and products with engaging, interesting content. Whether you want to focus on Facebook and Twitter or branch out to other social media sites, we at eTailThis will create a strategy that maintains your brand identity while building your sales and visibility.


More Marketing Types

At eTailThis we can create a customised, complete digital marketing strategy that benefits your company in the ways that you want. We can do everything from email marketing to high quality online video marketing as well as the areas we’ve already listed. With digital marketing from eTailThis you’ll improve your position in the market, bringing in new business and raising profits.

Digital Marketing Services For Retailers

Search Engine Optimisation

Search Engine Optimisation results in drastically improved placement in search results and an increased conversion rate from visitors interested in your site.

Find out more about Search Engine Optimisation here

eCommerce Solutions

eTailThis offers the only complete eCommerce solution on the market, giving your customers a level of efficiency and service that will keep them coming back.

Find out more about our eCommerce solution

Stock Arena

Stock Arena, our comprehensive single feed database compiles product information from all major distributors to give resellers complete convenience.

Discover how Stock Arena can help your business

Product Data

The eTailThis comprehensive product data database lets you provide customers with all the information they need to make a purchase on your site.

Find out more about our product data service here

Content Creation

Good Content Creation is a powerful way to boost your online presence, demonstrate what your site is focused around and improve user experience.

Explore our content creation services for any business

Email Marketing

Email marketing is one of the most misused online advertising techniques, but when used correctly can really help a business and appeal to customers.

Discover how to properly use email marketing here

Social Media Marketing

Social Media Marketing lets you build an audience by posting original content that’s relevant to your site, bringing in customers and reputation.

Our social media marketing page tells you more

Link Building

Link Building is all about building your site’s reputation and bringing in interested readers from other sites with original content linking to your page.

Create a strategy with our link building page

For Suppliers

Instantly reach a huge section of the market with the eTailThis system designed for suppliers and more. Make your products more visible in the market.

Find out how the eTailThis platform works for suppliers now

For Resellers

With our eCommerce platform designed for resellers and more, you’ll get total convenience in dealing with suppliers and an efficient user journey.

Discover what eTailThis has for resellers now

eTrade System

The eTrade system is the best solution for your eCommerce needs, with an efficient design, a comprehensive single feed database and more.

Find out more about the eTrade system here

Digital Marketing

With a good digital marketing strategy, your business can hugely improve visibility and profits, and we at eTailThis are certified experts in online marketing.

Discover exactly how we can improve your digital marketing