Maximise Your Inbound Marketing Activity with eTailThis

Inbound Marketing with eTailThis

eTailThis

Adopting a digital marketing strategy means that you’ll be able to appeal to customers in an entirely new way. Offline advertising necessarily involves outbound marketing, whereby a business has to go out of their way to attract customer attention: TV advertising, distributing sales fliers and so on, and this creates a number of problems for businesses.

First and foremost, outbound advertising almost always reaches a large amount of people who just aren’t interested in a particular product or services, wasting time and money. High costs and risks are also a major problem with traditional advertising strategies, as effective advertising space often comes at a premium.

Inbound marketing gets rid of these problems, helping your business reach potential customers, improving your brand identity and increasing your return on investment in advertising. The basic idea behind inbound marketing is reversing the standard advertising dynamic, bringing customers in through more naturalistic techniques than demanding attention with outbound advertising.

In the world of offline advertising, inbound marketing is a risky strategy, but when it comes to digital marketing, it’s a tried and tested approach that is sure to improve your company’s success. Here at eTailThis, we have over 10 years of experience in digital marketing, having created successful online strategies for companies spanning practically every sector of the market. Whatever your business offers, we at eTailThis can improve your sales, market share and more.

Creating a comprehensive inbound marketing strategy with eTailThis

A complete inbound marketing strategy includes a wide range of different areas, and eTailThis are certified experts in all of them. Across this page, we’ve put together some information about the many different areas of inbound digital marketing and how they can help your business. If you’re looking for more in depth information, check out our individual pages, where we explore each strategy in depth to give you an idea of what eTailThis has to offer your business.

Digital marketing offers you an opportunity to get a detailed and accurate look at how your advertising strategy affects your business and audience, in a way that’s just not plausible with offline marketing. eTailThis can track exactly how your customers reach your site and help you change up your strategy to maximise sales and profits.

Key Inbound Marketing Services

Search Engine Optimisation (SEO)

Search Engine Optimisation is a vital part of online marketing. The majority of new customers initially reach sites through search engines like Google and Bing. SEO is essentially about placing your site higher up the search listings for relevant terms, bringing in visitors interested in your services. eTailThis offers a complete SEO package, from site design to content creation and external link building.

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Paid Search Marketing

Pay Per Click advertising (PPC) is one of the most commonly used and most frequently misunderstood parts of online sales. By creating paid adverts to show up in search results and on targeted websites, you can bring in a huge amount of potential business. eTailThis are Google Partner certified experts in managing PPC campaigns to get the results that you want for you business.

Social Media Engagement

Having a good social media strategy is increasingly important in the world of digital marketing. By maintaining and regularly updating pages on major social media sites like Facebook and Twitter you can improve your brand identity in the market, positively engage with potential customers and keep customers coming back. At eTailThis we manage a number of social media profiles for our clients, engaging with thousands of social media users to promote a wide range of brands.

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Head over to our Digital Marketing page to find out more about the different services that eTailThis offers.

More important inbound marketing services

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Content Creation

Creating custom content is a major part of improving site ranking and customer conversion rates. At eTailThis we have a decade of experience in creating high quality custom content to improve the search rankings of our clients, from hotel chains to cosmetic surgeons and high end fashion stores. We can create text and visual- based content to improve any company’s visibility and sales.

Email Marketing with eTailThis

Many people associate email marketing with spam, but when it’s done properly it can be a vital part of digital marketing. By emailing past customers and those who sign up for your mailing list with relevant offers and information, you’ll be able to keep customers returning to your site to make repeat purchases. At eTailThis we create email marketing campaigns designed to appeal specifically to your customers, improving sales and brand loyalty.

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Video Marketing

Online video marketing is a difficult field to perfect, but with sites like Youtube seeing billions of hits every single day, and videos hosted on social media sites like Facebook reaching worldwide audiences, it’s definitely worth getting your video marketing strategy right. At eTailThis we can help you avoid the pitfalls of online video marketing and reach a whole new audience, strengthening your brand and boosting profits.

The eTailThis guide to inbound marketing

eTailThis

Whether you’re aiming to increase sales, target a new audience, increase visibility or anything else, eTailThis will work with you to create a digital marketing strategy that suits exactly what you need. Want to revamp your website to improve your search engine rankings? Looking for a complete set of custom content? Need an expert to boost your return on investment in advertising? eTailThis is the single best choice on the market for your digital marketing.

We are the first company in the world to provide a complete online sales solution, offering both the expert digital marketing we’ve discussed here and a unique eCommerce platform that gives you and your customers complete convenience. If you’re a reseller or a supplier, you can hugely benefit from the eTailThis platform. Head over to our eCommerce page to find out exactly how we can help your company.

Improving reseller profits with eTailThis

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Product Data

Giving your visitors accurate information about products is a major part of making sales online, and having access to detailed, consistent and accurate information puts you ahead of the competition. People simply won’t buy from sites that don’t have fully listed product data, and having data out there makes it far easier for customers to search your site for the products they want.

Affiliate Marketing

The affiliate marketing model of revenue sharing between a website owner and an online merchant through advertisements on the site to either sell the merchant’s products or to send potential customers to the merchant’s website can often be neglected. But it with the right digital marketing partner, it can be an effective revenue earner or way to significantly increase online consumer awareness of your brand.

eTailThis understands the world of affiliate marketing through its longstanding digital marketing experience. Whether it’s pay per click, pay per sale or pay per lead, eTailThis understands the cost per action model that sets affiliate marketing apart from other channels and makes it potentially an excellent source of revenue or a low cost way to increase brand awareness. With eTailThis you’ll be able to reach untapped markets through your affiliates and provide increased opportunities for your customers.

An eTailThis affiliate marketing campaign will increase sales for your business with little upfront cost and create an extra-value proposition for your customers.

Learn more about how you can get the best from affiliate marketing with eTailThis.

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Paid Search Channels

While PPC is usually the most direct and effective way of marketing your business online you need a digital marketing expert like eTailThis to know exactly which paid search channels you should be operating in. And you get a sophisticated paid search marketing campaign with eTailThis digital marketing.

An effective paid search marketing strategy always needs to use Google AdWords and eTailThis can manage a well-planned and effective Google AdWords campaign to increase traffic to your website. But we also have expertise in other paid search channels like AdRoll, Criteo and Bing Ads. eTailThis is always looking for new avenues in which you can maximise your paid search activities and get the best return on investment for your online business.

When you’re an eTailThis digital marketing customer you’ll always be on the right channel for your website.

Learn more about how eTailThis can select the right paid search channel for you.