Improve Domain Credibility and Authority with Link Building

Link Building strategies with eTailThis Digital Marketing

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One of the more complicated factors used by search engines in determining page rankings is domain authority. Essentially, a more trusted website will gain domain authority, outranking other sites covering the same market sector in online searches. With the majority of those carrying out online searches not looking past the first 3 results of a search, your website needs to be right at the top of the search rankings for the products and services that you offer to maximise your online sales.

The overall goal of Search Engine Optimisation (SEO) is to improve a website’s position in search rankings, and increasing domain authority is an important aspect of a complete SEO strategy. One of the most effective ways to boost your website’s domain authority is to create a link building strategy.

Link building is all about getting links to your site from trusted, high quality sites, with the connection acting as an endorsement of your site from a trusted source. Over the years, the way that search engines like Google and Bing process links between sites has changed significantly, and at eTailThis, we’ve kept on top of those changes, creating link building strategies which help your site improve visibility and overall sales.

Key Link Building Strategy Points

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Creating content for Link Building

Link building is often thought of as simply throwing a link to your site on another page, but this strategy will not help, and will often harm your website’s rankings. To succeed in link building, you need to create high quality content which clearly sums up the services that your site offers, contextualising the link to your site. At eTailThis, we have a team of expert content creators who will create custom content that helps your site succeed.

Improving Domain Authority

Bringing your website up the search rankings by boosting domain authority is an extensive process. In order to completely optimise a site’s performance, you need to consider a wide range of aspects, from link building itself to on- page optimisation and more. Here at eTailThis, we’re certified experts in improving site performance, bringing your business more customers and an improved return on investment.

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Backlink Profiling

A backlink profile is essentially a list of every site that links to your page. With many links damaging your site’s reputation and domain authority, the first piece of link building we at eTailThis perform is a complete backlink review. By removing damaging links and fixing broken ones, we establish a secure base from which to build your site’s credibility over time.

Head over to our digital marketing page to find out how we at eTailThis can help your business.

The eTailThis Link Building Strategy

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Improving your website’s performance with link building requires a high level of technical understanding, as there are many pitfalls which will just end up damaging your site’s performance. Here at eTailThis we’re experts at getting the links that you need to boost your domain authority, bringing in more potential customers and sales to your site.

After we conduct a review of the current links to your site, and fix damaged or broken links, we start researching influential sites that cover what your business has to offer. By picking out high quality, trusted sites and creating unique pieces of well- optimised content linking to your website, we can hugely improve your standing in the search rankings.

We target blogs, news sites and more to make sure that your site performs well, bringing your products to a wide audience of potential customers while boosting credibility and performance. Read on to find out some more technical details about how we can improve your sales with a high quality link building strategy.

  • Proven Digital Expertise
    eTailThis has run successful link building campaigns for a range of clients.
  • Link Profile Overview
    We start off by reviewing links to your site, removing damaging connections.
  • Boost Domain Authority
    eTailThis ensures that your site will gain credibility, bringing in more customers.
  • High Quality Research
    The eTailThis link building team will find high quality sites to link from.
  • Unique Content Creation
    We create customised content that emphasises your brand identity.
  • Increased Audiences
    We help you bring in a brand new audience for your site while improving rankings.

Content creation for link building

eTailThis

Creating high quality content is always a time consuming activity, and at eTailThis we know that many of our clients simply don’t have the time to create the contextualised content that’s necessary for link building. We have a team of expert content writers who have written pieces for every field from car safety to high fashion, who will create pieces based on your company’s unique selling points to completely contextualise links.

We’ll work with you to create a standard for content, making sure that the pieces we create suit your business ethos while explaining exactly why people should make a purchase from you. Our content is always based on high quality research and is designed to appeal to the audience you want, so that you can maximise your sales potential.

  • Time Saving
    We save you time by taking over the intensive job of content creation.
  • High Quality Content
    The eTailThis team creates quality content based around your unique selling points.
  • Link Contextualisation
    We make sure that all the links to your site help to increase your rankings.
  • Customised Content Plans
    We make sure that you get a content strategy which suits your business.
  • Extensive Research
    eTailThis is dedicated to providing accurate, well-researched content for our clients.
  • Increase Sales Potential
    Link building with eTailThis will bring you more customers and visitors.

Cleaning up your link profile with eTailThis

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We’ve told you about the importance of reviewing your backlink profile and fixing any potential problems, but we haven’t explained exactly how your site could be losing traffic due to toxic and broken links. In the past, link building was widely seen as a way to get something for nothing, and websites would frequently set up link directory pages with nothing but links to other sites.

Search engines like Google and Bing want their users to get exactly what they’re looking for, so over the last few years, they’ve been penalising sites which seem to be using this outdated linking method. We’ll remove damaging links by contacting the owners of sites and getting them to remove the links, or disavowing the links with Google’s tools if this fails.

By removing damaging links from your site we’ll improve your standing in the rankings, giving you a solid base from which to start creating new, high- quality links.

  • Backlink Review
    We make sure that none of the sites linking to your page are damaging.
  • Link Repair
    When there’s broken links to your site, eTailThis fixes or removes these.
  • Reliable Strategy
    eTailThis creates high quality content, giving you successful links.
  • Search Engine Optimisation
    Link building with eTailThis brings your site up the search rankings.
  • Modern Link Building
    We will create you a link building strategy that works for the modern day.
  • Link Disavowal
    We will fix or remove every link damaging your site using Google tools and more.

Link Outreach with eTailThis

eTailThis

After we’ve reviewed and fixed your backlink profile, we’ll start doing intensive research to find sites which your site can benefit from. We’ll create a unique link building strategy with you, targeting the kind of sites that you want to target.

We select sites that are relevant to what your business offers, making sure to pick those with high domain authority so that your business can benefit as much as possible from a link building strategy. Many high- ranking sites offer sponsored posts, publishing quality posts for a cost, while many others will publish content for free.

Our link building strategies target both kinds of site, transforming your site into one of the highest ranking companies in your market sector. This means that you’ll see an increase in search rankings, visitors, profits and far more, achieving the goals that you want for your business.

  • Detailed Research
    eTailThis finds the very best sites connected to your market sector.
  • Customised Strategies
    We’ll develop a link building strategy that lets you target the sites you want.
  • Guaranteed Success
    Link building is scientific, so with eTailThis you can be sure of success.
  • Paid Links
    Some high quality sites accept good content for a fee.
  • Free Posts
    We’ll find some sites that publish high quality content without a fee.
  • Improved Results
    Link building will improve your site’s position, increasing sales and more.

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