Paid Search Marketing using Pay Per Click (PPC)

The eTailThis solution for Paid Search Marketing

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In order to compete online your business needs to have a competitive digital marketing strategy. Understanding how Pay Per Click (PPC) works is a major part of any complete approach to digital marketing, and here at eTailThis, we are Google certified experts in managing PPC campaigns.

PPC advertising is a relatively cheap and scalable form of online marketing that connects your ads with potential customers who are actively seeking your products or services. In paid search, you bid for ad placement in a search engine’s sponsored links for keywords that are specifically linked to your business.

Each time a searcher engages with your ad, you pay the search engine a small fee that refers the user to your websites landing page. This is targeted advertising as your potential customers will see your advertisement only when they’re looking for the types of products or services you specialise in, using a selection of targeted keywords. This ensures that you reach an audience who are actually interested in what you have to offer, making your adverts far more effective.

Along with high quality adverts, a key factor in the success of paid search marketing is having good on-page search engine optimisation (SEO). By taking advantage of technical features like meta descriptions, H tags and more, we at eTailThis can increase site quality, landing page and ad rank scores to drastically lower your cost per click (CPC). Improve your site’s visibility and performance with a combined SEO and paid search advertising campaign.

With eTailThis you can maximise your paid search activities, using our expertise in advertising methods like Search, Remarketing and Merchant feed syndication. We will run ad campaigns on major sites like Google, with their vast daily traffic exposing your site to an almost unlimited potential audience, and can create strategies including other useful marketing platforms like Yahoo, Bing, Facebook, AdRoll and Criteo.

eTailThis is a Google accredited partner so we know exactly how to produce the best paid search marketing results for your business, using the latest PPC marketing techniques. Strategic analysis and return on investment are at the very heart of an eTailThis paid search marketing strategy.

Key Pay Per Click Marketing Services

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Improve your visibility with paid search marketing

Paid Search Marketing lets you dramatically increase your online sales performance by placing paid adverts at the top of relevant search engine listings on sites like Google and Bing. Here at eTailThis we have over 10 years of experience managing paid search campaigns for a huge variety of clients, so we can develop a marketing strategy which meets the goals that you set.

Bring visitors back with remarketing adverts

One of the lesser known and more effective forms of paid online advertising, remarketing lets you directly target those who have previously visited your site, ensuring that they frequently see your adverts. Bring back past customers, make visitors finish up a purchase and keep your site visible with a remarketing campaign from eTailThis.

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Expand your sales with third party sales channels

By adding your products to third party online sales channels like Google Shopping and Amazon, you can advertise to a huge potential audience. We at eTailThis will create a digital marketing strategy for paid search which includes paid listings on the sites that you want to target, bringing your products to people searching for related terms on Google, and to those planning on making a purchase through sites like Amazon.

eTailThis Provides Search Marketing That Pays

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In search engine results, the top rankings are reserved for paid search while organic results appear further down the page, so using paid search advertising can bring you to the top search positions. Research has shown that the vast majority of online searchers only click sites in the first few results, so to maximise your sales, you really need to be right at the top for relevant searches.

Paid search marketing is the fastest way to the top of the search rankings. You can track every ad, every keyword and every bit of marketing budget spent in a PPC campaign so you can have a very accurate Return on Investment (ROI), making it far easier to test which online campaigns and keywords work best for your business. With PPC you can also tailor advertisements to specific locations and schedule to run at certain times of the day. Your online marketing strategy should always include paid search advertising as part of your overall business aims and goals.

eTailThis can also help you climb the organic search rankings. Through the use of Search Engine Optimisation (SEO) techniques, usage of social media and creation of engaging and personalised content to market to your consumers, we can make your site one of the most popular in your sector of the market, no matter what services and products you offer.

SEO is a much longer-term job than paid search marketing, so eTailThis always recommend a combination of SEO techniques and paid search marketing to achieve your maximum potential. We’ll work with you to develop a digital strategy to suit your exact goals, from business expansion to becoming synonymous with your services.

  • Improve your Visibility
    PPC adverts let you stand out from the competition at the top of searches.
  • Track PPC Performance
    Paid advertising lets you directly see what’s working for your site.
  • Reach the Right Audience
    Paid Search Marketing lets you target particular demographics to boost sales.
  • Test Multiple Campaigns
    eTailThis can manage a range of search campaigns to create an effective strategy.
  • Quick Success
    PPC marketing lets you see results for your business quickly.
  • Improve Organic Rankings
    You can significantly improve your position in non-paid search with eTailThis solutions.

Paid Per Click Remarketing with eTailThis eCommerce

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Remarketing or retargeting online advertising with eTailThis eCommerce uses previous site visits to market targeted products to existing visitors. Using web cookies, once a user has visited your site, they will see your adverts around the internet, showing up on a number of sites which include advert space – the display network.

With paid search remarketing from eTailThis you can market to those people who have already shown enough interest in your products or services to visit your website. These visitors are far more likely to be converted to customers than first time visitors.

PPC remarketing through eTailThis gives your company a reduced cost per impression, much better conversion rates, substantially improved return on investment, precise targeting of potential customers and cost effective branding.

With eTailThis eCommerce you have access to a variety of PPC remarketing strategies to optimise your remarketing ads and campaigns including:

  • Display graphics ad banners or text ads to contextually target users visiting a huge number of web pages on the internet that have opted in to displaying ads on their site.
  • Remarketing Lists for Search Adverts (RLSAs) allow you to tailor your paid search campaign with eTailThis eCommerce based on whether a user has previously visited your website and the pages that the user viewed.
  • Dynamic Merchant Feed remarketing with eTailThis gives eCommerce merchants a way to launch dynamic display ads and personalized retargeting campaigns alongside text ads for relevant search terms.
  • Social Media retargeting with AdRoll and Criteo which works with advertising partners like Facebook Exchange, Google, Yahoo, and Microsoft, enables your business to reach 98% of all websites.
  • Video Remarketing on YouTube allows you to use 30 second clips or longer videos to reach qualified leads and potential customers.
  • Bring Back Visitors
    Remarketing lets you encourage past visitors to visit your site again.
  • Improve Conversions
    By targeting past visitors, you can improve your conversion rates significantly.
  • Reach Customers Everywhere
    Retargeting ad campaigns can display on a huge number of different sites.
  • Create Effective Campaigns
    eTailThis can create you a remarketing campaign that works for you.
  • Social Media Retargeting
    Social media retargeting lets you reach customers at practically all times.
  • Video Remarketing
    eTailThis can help you develop a video advertising campaign including remarketing.

PPC Shopping with eTailThis eCommerce

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Google Shopping allows online retailers to engage with potential new customers using their AdWords account. By supplying Google Shopping with a merchant feed from your eCommerce store and optimising your products using content SEO, your products will display alongside text ads for relevant search terms. This will drive more potential customers to your site, improving your overall sales significantly.

Advertising on Google Shopping is an effective way of driving sales to your eCommerce store, and to be competitive your product needs to be among the top five advertisements on relevant searches, and the digital marketing expertise of eTailThis can help you bring your products to the top of the listings.

Here at eTailThis we know exactly how to make your site successful with Google Shopping. By creating a high quality data feed with accurate and optimised product data, we can make your adverts far more visible. We can use Google Shopping and other third party paid search channels like Amazon to create a digital marketing strategy that brings in more potential customers and increased sales.

  • Third Party Shopping
    Advertising on third party channels can bring your products to a whole new audience.
  • Reach Potential Customers
    Product search listings let you target people already looking for products like yours.
  • Maximise Site Visibility
    Bring your products right to the top of the search listing with eTailThis.
  • Other Product Channels
    You can advertise your products on a number of channels like Amazon and Google.

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