In order to compete online your business needs to have a competitive digital marketing strategy. Understanding how Pay Per Click (PPC) works is a major part of any complete approach to digital marketing, and here at eTailThis, we are Google certified experts in managing PPC campaigns.
PPC advertising is a relatively cheap and scalable form of online marketing that connects your ads with potential customers who are actively seeking your products or services. In paid search, you bid for ad placement in a search engine’s sponsored links for keywords that are specifically linked to your business.
Each time a searcher engages with your ad, you pay the search engine a small fee that refers the user to your websites landing page. This is targeted advertising as your potential customers will see your advertisement only when they’re looking for the types of products or services you specialise in, using a selection of targeted keywords. This ensures that you reach an audience who are actually interested in what you have to offer, making your adverts far more effective.
Along with high quality adverts, a key factor in the success of paid search marketing is having good on-page search engine optimisation (SEO). By taking advantage of technical features like meta descriptions, H tags and more, we at eTailThis can increase site quality, landing page and ad rank scores to drastically lower your cost per click (CPC). Improve your site’s visibility and performance with a combined SEO and paid search advertising campaign.
With eTailThis you can maximise your paid search activities, using our expertise in advertising methods like Search, Remarketing and Merchant feed syndication. We will run ad campaigns on major sites like Google, with their vast daily traffic exposing your site to an almost unlimited potential audience, and can create strategies including other useful marketing platforms like Yahoo, Bing, Facebook, AdRoll and Criteo.
eTailThis is a Google accredited partner so we know exactly how to produce the best paid search marketing results for your business, using the latest PPC marketing techniques. Strategic analysis and return on investment are at the very heart of an eTailThis paid search marketing strategy.