eTailThis Search Engine Optimisation (SEO)

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Search Engine Optimisation (SEO) is a vital part of any digital marketing strategy. The basic purpose of SEO is to improve a site’s ranking in online searches through engines like Google and Bing, exposing the site to a wider audience and thus increasing profits and brand awareness.

Many studies show that over 60% of all clicks from online searches are directed at the first 3 results on a page, with sites ranked lower down seeing far less traffic. In fact, around 95% of online searches end on the first page of results. These figures illustrate exactly how important it is for you to improve your ranking for searches related to your website- if you’re not at the top, you’re missing out on a huge number of potential customers.

At eTailThis, we’re experts at improving search rankings, with over 10 years of experience in digital marketing. As certified Google Partners, you can trust eTailThis to improve your site’s performance, moving you up the rankings and bringing your site to a larger audience, all searching the services and products that you offer.

Across this page, we’ve put together some information about the many different sides of Search Engine Optimisation to give you an idea of the services we offer. We’ll work with you to design a custom digital marketing package that helps you achieve the goals you want for your business.

Key Search Engine Optimisation Areas

on-page-optimisation

On-Page and Technical Optimisation

The first step to improving a site’s performance is optimising the site itself. Search engines like Google and Bing prefer sites with simple navigation and properly contextualised pages making good use of HTML features like H tags, meta descriptions and internal links. At eTailThis we can review your website and improve it to maximise your search engine performance.

Credible On-Page Content

Creating custom content is a major part of improving site ranking and customer conversion rates. At eTailThis we have a decade of experience in creating high quality custom content to improve the search rankings of our clients, from hotel chains to cosmetic surgeons and high end fashion stores. We can create text and visual- based content to improve any company’s visibility and sales.

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domain-authority-pie-chart

Domain Credibility with Link Building

Bringing your website up the search rankings by boosting domain authority is an extensive process. In order to completely optimise a site’s performance, you need to consider a wide range of aspects, from link building itself to on- page optimisation and more. Here at eTailThis, we’re certified experts in improving site performance, bringing your business more customers and an improved return on investment.

Digital strategies for Search Engine Optimisation with eTailThis

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Search engines decide which pages to rank for any given search term by taking into account hundreds of different factors, and having a full understanding of the most important of these factors is necessary to get your site to the top of the rankings for your industry.

Whatever the size of your company, Search Engine Optimisation is a vital step to improve your sales. There are two basic forms of SEO, with both on-page and off-page techniques being used to maximise the visibility and performance of your business.

On-page SEO is split into two major areas. At eTailThis we always start off by reviewing and rebuilding sites to optimise their performance for both search engine readability and visitor satisfaction. After that, we can create high quality custom content that improves site rankings while appealing to readers, whatever sector of the market you’re working in.

By setting up well- contextualised links to your site from trustworthy sites, you can improve your site’s authority, which leads to improved search listings. Link building is a difficult strategy to perfect, but at eTailThis we’ll create a strategy which brings in the audience you want.

By improving your search rankings, you’ll see a huge improvement in visitors, and with a well designed site, you’ll be able to convert those extra visitors into customers and improved profits. At eTailThis we understand exactly how to optimise websites. With our digital marketing solutions you’ll improve your company’s sales and visibility. Read on to find out some more details about how Search Engine Optimisation helps your company.

  • Improve Search Rankings
    eTailThis can bring your site to the top of search listings for your field.
  • Maximise Sales
    With an SEO strategy from eTailThis you’ll see a huge improvement in profits.
  • Complete Digital Strategies
    We’ll build you a digital marketing strategy that achieves exactly what you want.
  • On Page SEO
    eTailThis can rebuild your site to optimise search engine results.
  • Off Page SEO
    eTailThis can create a high quality link building strategy to boost your performance.
  • Boost your Performance
    By improving your SEO with eTailThis, you’ll bring in a huge number of customers.

Optimising site structure for SEO

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Creating a successful Search Engine Optimisation strategy starts with the structure of your website itself. A well- designed website is easy to navigate, with no broken internal links, an informative set of H- tags on every page, optimised URL structure and more. If you haven’t studied how SEO works, these phrases can seem meaningless, but they’re vital when it comes to getting your site the search ranking position it deserves.

While the technical side of SEO can be hard to understand, when we at eTailThis redesign your site, we’ll explain exactly what we’re doing and how it will positively affect your business. We will transform your website into a modern, optimised form, improving both your search rankings and customer satisfaction. People don’t like using outdated sites, so by upgrading your site with eTailThis, you’ll see an increase in completed transactions as well as customer satisfaction.

When search engines automatically look through and index a site, they want to find out what every page is about, and understand how it relates to the overall point of your site. Using meta descriptions and H tags lets you explain every page, and we can optimise these features to make sure that your site ranks for the search terms that you want to target.

Maximise your visibility and profits with a Search Engine Optimisation strategy from eTailThis.

  • Convenient Site Design
    By having a well-designed website, you’ll immediately improve search rankings.
  • Technical SEO
    eTailThis are experienced experts at improving Search Engine Optimisation.
  • Site Message
    SEO lets you show your site’s message, improving your success in relevant searches.
  • Modernised Websites
    eTailThis creates modern, responsive websites to improve customer satisfaction and SEO.
  • URLs and Meta Tags
    Using clear, readable URLs and informative tags makes your message clear.
  • Efficient User Journeys
    Stores built with our eCommerce platform have an easy journey from search to purchase.

SEO Content Creation with eTailThis

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Content creation is an important part of Search Engine Optimisation, with well-written and optimised content letting you interest potential customers while reinforcing your site’s message to improve your search engine rankings.

eTailThis has an expert team of content creators, who can create optimised content that suits the message of your site to improve search engine results and keep potential customers interested in making a purchase. We’ve created content for businesses working in practically every sector of the market, from hotel chains to construction equipment trackers, so we can design custom content for your business, no matter what services you offer.

We’ll work with you to create a content strategy that suits your business goals and message, improving rankings and bringing in more potential customers. Whether you’re looking for a basic rewrite of your site’s existing content, an expanded website, pieces for social media and a blog or anything else, we at eTailThis will create high quality content that strengthens your brand.

We can create practically any kind of content, including the following:

  • Blog posts
  • News stories
  • White Papers
  • Website product copy optimised for SEO
  • E-books
  • Email Newsletters
  • Infographics and images
  • Case Studies
  • Optimised Content
    Pieces written by the team at eTailThis show exactly what your site is about.
  • Researched Strategies
    We’ll consult with you to create a content strategy that fits your goals.
  • Pieces for any Business
    We can create content for companies across every sector of the market.
  • Customised Strategies
    We can build a strategy covering every kind of content that you want.
  • Improve Search Results
    Our content is designed to improve search rankings with contextualised keywords.
  • Develop Brand Identity
    We’ll design consistent content that perfectly suits your brand image.

Link Building and Acquisition with eTailThis

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Link building is a frequently misunderstood side of Search Engine Optimisation, with the potential to damage your site’s performance if it’s done incorrectly. eTailThis is the best choice when it comes to creating an effective link building strategy, as our expert team knows exactly how to improve your website’s ranking and reputation in the marketplace.

As a first step, our team at eTailThis perform a backlink review, finding out which sites are currently linking to your pages. Simply having a site linking to your site isn’t necessarily a good thing, with many links essentially being toxic, damaging your performance in the search listings. We’ll fix as many of these links as possible and entirely remove others to give you a strong base from which we can develop a link building strategy to take your business to the top of the market.

We search for and select the most reputable and relevant sites related to your market sector, and then create high quality content which contextualises the link to your site, bringing in a new audience while driving up your performance in search rankings. Using a mix of sponsored posts and free posts on other websites, we’ll improve your company’s rankings, visibility and profits.

  • Definite Success
    eTailThis can create link building strategies which are sure to benefit you.
  • Avoid Damaging Links
    We make sure that our link building strategies help you without any risk.
  • Increase your Reputation
    An eTailThis link building strategy will bring your site up the search rankings.
  • Backlink Review
    Starting out, we look at all the links to your site, removing any damaging ones.
  • Detailed Research
    We look for the best, most reputable sites in your market area.
  • Contextualised Content
    We create quality content for other sites to make your links more effective.

More Services from eTailThis

Search Engine Optimisation

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eCommerce Solutions

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Stock Arena

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Product Data

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Content Creation

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eMail Marketing

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Social Media Marketing

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Link Building

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For Suppliers

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For Resellers

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eTrade System

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Digital Marketing

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