Effective Social Media Engagement from eTailThis

Develop an effective social media strategy with eTailThis

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The world of advertising has hugely changed over the years, with more and more consumers placing less trust in traditional methods of advertising and moving towards the more personalised advertising that only digital marketing can provide. The birth of social media is unquestionably the biggest change for advertisers since the internet was created, offering valuable opportunities to engage with potential customers, and to make the most of social media’s huge potential, you need a digital marketing expert like eTailThis.

Depending on what your business has to offer, it can be difficult to see how social media can benefit you, but with over 2 billion social media accounts set up around the world, there’s a vast potential to attract a new audience for your services. At eTailThis we’re proven experts at bringing in new customers through social media, and will help your business by developing a strategy that engages potential consumers while projecting your brand message to the largest audience out there.

Throughout this page, we’ve put together some information about how eTailThis can help your business improve visibility, search rankings and profits through using social media, from Facebook and Twitter to some lesser known options.

Benefits of Social Media

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Engaging with potential customers

With billions of people using various social media channels, creating and maintaining an active social media presence gives you the opportunity to engage with practically every potential customer for your services, no matter which sector of the market you work in. At eTailThis we create content to interest potential buyers, bringing them to your site by demonstrating your expertise in your field.

Bring back customers with social media marketing

Dedicated social media marketing is a relatively new field, but has already proven itself to be an effective way to draw in a new audience. By running low cost social media advertising campaigns, you can bring new customers to your site and keep previous visitors coming back with remarketing adverts. eTailThis can help you by developing an advertising strategy that maximises your visibility and success while managing your social media pages.

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Develop your brand identity

Having a solid brand identity is important for any modern day business. At eTailThis we’ll help you create a clear message about what your business has to offer, helping you to bring in new customers, whether it’s through social media channels, creating high quality content for your site or developing original content for link building to drive up your site’s reputation.

Develop your social media strategy with eTailThis

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Social Media usage is constantly on the rise, with more and more people starting to use sites on a regular basis. Many customers expect businesses to run social media sites, and may head to your page for customer support, information on deals and more, which means that having a properly maintained set of social media profiles is particularly important for businesses of any size.

At eTailThis we really recommend focusing your social media strategy around the big two – Twitter and Facebook. With more users than any other site, having profiles for both these sites is absolutely essential. Depending on your business, using other social media sites may let you appeal to a different set of customers, and we’re experts at managing profiles on all of these sites.

Whether you want to stay with the big two or diversify to smaller sites like Instagram, SnapChat and Pinterest, we at eTailThis can create and manage a social media strategy that projects your brand message while bringing in new customers to your site.

  • Reach a Major Audience
    The vast majority of UK citizens use social media, giving you a huge potential audience.
  • Social Media Pages
    With regularly updated social media pages, you can easily engage with customers.
  • Engage with Customers
    Social media sites let you directly interact with customers to learn what they want.
  • The Big Two
    Facebook and Twitter are vital for social media, with millions of daily users.
  • Other Social Media Sites
    eTailThis can run profiles on every social media site, giving you a custom strategy.
  • Consistent Brand Message
    We will work with you to create a social media strategy that reflects your brand identity.

The Most Popular Social Media Channels

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Engage with your customers with eTailThis Social Media

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Social media sites give you an unprecedented ability to engage with your customers, which is absolutely vital in the modern world of marketing. Our team at eTailThis will create and find engaging content for your social media users, using a range of different post types to maximise your visibility in the market. Whether it’s sharing blog posts and pages from your site to creating interesting imagery & infographics and posting relevant news pieces, we know exactly how to engage your audience and build your brand’s profile organically.

We’ll put together a customised social media plan based on exactly what you want your business to achieve, from improved visibility to creating a more personal connection with your customers.

  • Direct Customer Contact
    Social media gives you an unmatched ability to connect with your customers.
  • Measuring demographics
    Social Media sites let you understand exactly who is interested in your product.
  • Engaging customers
    We’ll find articles and create pieces that your customers are interested in reading.
  • Rich Content
    To make the most of social media, we’ll create and post engaging multimedia content.
  • Organic Development
    You can turn your brand into a major market force with social media from eTailThis.
  • Achieve your Goals
    Using social media can improve many area, so we’ll focus on what your business wants.

The eTailThis guide to social media marketing

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While the organic effects of a good social media strategy are important for your business, there’s another way to use social media that can make your brand even more successful. Social media advertising is a relatively low- cost, high- yield marketing technique which lets you create adverts for your business and place them in social media feeds.

By advertising on sites like Facebook and Twitter you can inform a vast audience about what your company has to offer. Because social media sites collect personal information about their users, you’ll be able to target an audience that’s likely to make a purchase from your site. If you’re a local business, you can choose to display your adverts exclusively to those living near you, while new companies may target users based on their interests.

There are a wide range of options for social media marketing, and eTailThis can help you make the most of your potential audience, with a complete understanding of how to appeal to customers using social media.

  • Directly Target Customers
    With eTailThis you can create adverts that reach those interested in your services.
  • Improve Return on Investment
    Social Media Marketing can give you a huge profit on a relatively small budget.
  • Demographic Targeting
    With social media from eTailThis, you can target audiences using a number of features.
  • Placing your Adverts
    Social media ads can display in feeds, giving you seemingly organic ad integration.

Creating a solid brand identity with social media

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A brand identity is essentially a representation of your company’s purpose and services, letting people know what they can expect and gain from your business. Having a solid brand identity is particularly important for both your customers and the search engines that rank your site, and an effective social media strategy is key to creating that clear identity and maximising your company’s visibility.

Customers won’t head to your website and make purchases unless they know what they’ll be seeing there – no one wants to waste time on something that isn’t useful to them. By keeping a clear message throughout your social media posts, we at eTailThis ensure that you’ll see more visitors to your site, and hence more purchases.

Social media is just one of the many different factors that goes into creating a brand identity. A full digital marketing strategy from eTailThis uses social media together with other marketing areas to improve your brand identity and make your site synonymous with the services that you provide. Head over to our digital marketing page to find out more about the services that we offer to elevate your company’s performance, like search engine optimisation (SEO) and content creation.

  • Clear Brand Identity
    eTailThis can help you develop a brand identity which sends the messages you want.
  • Appeal to Customers
    By establishing a brand identity you’ll show your customers what to expect from you.
  • Consistent Content
    With full digital marketing from eTailThis you’ll get a consistent, powerful message.
  • Increase Site Visitors
    With well managed social media you’ll bring new clients to your online store.
  • Improve Customer Loyalty
    Maintaining social media profiles keeps your site in the mind of past customers.
  • Lead your market sector
    eTailThis digital marketing strategies bring you right to the top of your market sector.

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Search Engine Optimisation

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eCommerce Solutions

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Stock Arena

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Product Data

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Content Creation

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eMail Marketing

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Social Media Marketing

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Link Building

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For Suppliers

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For Resellers

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eTrade System

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Digital Marketing

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